I design the experience layer between complex technology and human decision-making.

Senior Product Designer specializing in enterprise UX, Healthcare & Life Sciences analytics, AI-powered workflows, decision intelligence and scalable design systems.

I turn complex data, analytical models and AI capabilities into experiences that people can understand, evaluate and act on.

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10+ years of Product / UX Design Healthcare & Life Sciences Enterprise Analytics AI & Agentic UX

Design Systems Complex Workflow Design

Design thesis

Designing where complexity meets decision-making.

I work on products where users cannot simply "click and go.

" They need to understand data, evaluate evidence, configure rules, interpret model outputs, review AI recommendations and make decisions.

My role is to make that complexity usable without hiding the underlying logic.

The chain I design across

Data

Model

Insight

Explain

Review

Decide

Act

Selected work

Six flagship projects

Patient Analytics

Healthcare Analytics · Cohort Builder · Patient Journey

Redesigned the analyst workflow to reduce rare-disease cohort building time from 3–4 weeks to under one hour, while improving accuracy, collaboration and HIPAA compliance across clinical, marketing and

Cohort building: 3–5 days → under 5 minutes
500+ active users · 45% MoM engagement increase
15M+ patient records · 500M+ structured data points
100% HIPAA compliance maintained

SalesIQ

Life Sciences · Analytics · Decision Support

A consolidated redesign of SalesIQ's commercial workflow: an agent-assisted Segmentation & Targeting journey from scenario setup to executive deck, plus a heuristic-led Report Designer redesign that makes the configuration layer usable by business teams.

120+ users · 45+ markets · 5 commercial operations modules
500+ work hours saved per month · 40% faster scenario cycles
80% adoption increase · 7X operational velocity with CRM ecosystems

Agentic AI

AI · Human-in-the-loop · Explainability

Designed AI-assisted workflows where users can generate, understand, validate, edit and approve AI-generated insights.

5 days/market existing process, ~60–70% effort on insight writing
4 hours target for the redesigned AI-assisted workflow

MIQ — Marketing Intelligence

Marketing Analytics · Modeling · Optimization

MIQ is a modular marketing intelligence platform covering workspace setup, data preparation, marketing mix modeling, budget optimization, test & control and downstream activation. I designed the experience layer across five modules and led the redesign of the legacy workspace screens onto a responsive 12-column grid and a compliant design system.

1,200+ users · 15+ brands · 40+ markets
Workflow: 4–6 weeks → under 2 days · 85% adoption in 90 days
$1.4M saved in Year 1 · 12% media spend efficiency lift

WPDE Manager — Well Planning Workflow Automation

Oil & Gas · Enterprise Engineering · Workflow Orchestration

A connected planning environment for tasks, documents, collaboration, approvals and workflow orchestration — 40 screens across 6 workflows, used by 3,000+ engineering users.